News.
- Built for speed. | 2-24-10
- Tell a story, not an ad. | 8-17-09
- Board meeting—SOVRN style! | 6-12-09
- Man, do they grow up fast! | 5-19-09
- SOVRN helps Boise Curb It | 4-30-09
- The Bill you want to hear | 3-6-09
Built for Speed—SOVRN and Western States Cat.
The Cat 297C Multi Terrain Loader just got a bit faster!
One of the elements for the recent "Gentlemen, Start Your Engines" campaign was to disguise four Caterpillar Multi Terrain Loaders as the #31 Cat car driven by Jeff Burton in this season's NASCAR series. We took the official race car graphics and reworked it for the loader. Each one was fully wrapped with the custom-designed decals, then shipped to four separate Western States Cat locations as an outdoor element for the campaign.
Additional campaign elements included a direct mail piece, sales collateral, and a microsite for a fantasy racing game.
Western States Cat is the authorized Caterpillar Dealer for Idaho, eastern Washington and Oregon, western Montana and part of Wyoming. They have 70 years of experience serving the logging, mining and construction industries and over 50 years as a Caterpillar® dealer.
SOVRN is excited for the opportunity to help elevate their branding and marketing efforts.
